03TT01A.qxd 03-08-2018 01:07 Page 1 13 established in 1881 friday,august 3, 2018 chandigarh | gurugram | jalandhar | bathinda | jammu | srinagar | www.tribuneindia.com | vol. 2 no. 213 | 18 pages | ~4.50 | regd. no. chd/0006/2018-2020 /thetribunechd /thetribunechd https://counterpointresearch.com/oneplus-surpasses-samsung-apple-lead-growing-indian-premium-segment-q2-2018/ ABOUT FEATURED BLOG NEWS INSIGHTS English OnePlus Surpasses Samsung & Apple To Lead the Growing Indian Premium Segment During Q2 2018. BY TARUN PATHAK As per Counterpoint Research’s latest analysis on the important Indian smartphone market, the premium smartphone segment (>INR 30,000) grew 19% annually and 10% sequentially during Q2 2018 as more consumers upgrade to 2018 flagship launches by different android OEMs in India. OnePlus surpassed Samsung to lead the premium smartphone segment for the first time ever for full quarter. This was due to strong sales of its flagship OnePlus 6 which was launched during the quarter. India remains an important market for OnePlus, contributing to almost a third of its global revenue. Furthermore, with every flagship OnePlus userbase has been growing in India and this has now started translating into record sales for every new flagship it launches. The brand is also capitalizing on strong word of mouth and leveraging social media effectively to reach out to its target userbase. “The steady focus on high-end flagship smartphones and unprecedented community connect helped OnePlus earn user trust and spread brand awareness through word of mouth. OnePlus became a strong No. 1 brand in premium segment with 40% share within just 14 quarters of entering India as well that also catapulted it into the coveted group of the 5 biggest smartphone brands with over 4% revenue share for the first time ever,” - Neil Shah, Partner & Research Director, IoT, Mobile & Ecosystems, Counterpoint Research. Market Summary: • OnePlus led the premium smartphone segment for the first time ever in India, capturing 40% of the market driven by record shipments of its OnePlus 6 as compared to its previous flagships. • OnePlus was also the fastest growing brand in the premium segment (+446%) while shipments for Apple and Samsung declined YoY. • In terms of best selling models, OnePlus 6 was the best-selling model in premium segment followed by S9 Plus and OnePlus 5T. India Premium Smartphone Segment Market Share (Above INR 30,000) 50 40 Brand Q2, 2017 Q2, 2018 Change OnePlus 8.8 % 40.5 % +446 % Samsung 54.3 % 34.4 % -25 % Apple 40.5 % 29.6 % 13.6 % -46 % 34.4 % 30 20 13.6 % 11.5 % 10 0 OnePlus Samsung Apple Others Read full report @ https://www.counterpointresearch.com/oneplus-surpasses-samsung-apple-lead-growing-indian-premium-segment-q2-2018/
The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is run by a trust comprising four eminent persons as trustees.
The Tribune, the largest selling daily in North India, publishes news and views without any bias or prejudice of any kind. Restraint and moderation, rather than agitational language and partisanship, are the hallmarks of the paper. It is an independent newspaper in the real sense of the term.
The English edition apart, the 133-year-old Tribune has two sister publications, Punjabi Tribune (in Punjabi) and Dainik Tribune (in Hindi).