30042019-LSTL-01.qxd 4/29/2019 8:20 PM Page 1 c m y b TRIBUNE Fav scene Actor Kit Harington, who plays the role of Jon Snow in Game Of Thrones, says his favourite scene is when his actress-wife Rose Leslie tragically died in his arms. IANS LUDHIANA | TUESDAY | 30 APRIL 2019 Gurnaaz Kaur T TIME GAME Everything happens when it’s supposed to, says Johansson on future of Black Widowstand-alone Avengers star Scarlett Johansson says the muchanticipated stand-alone of her Marvel Cinematic Universe (MCU) character, Black Widow, will happen when the time is right. Johansson has been playing Black Widow aka Natalia Romanova since 2010’s Iron Man 2 and her latest outing as the character is Avengers: Endgame. “I think everything happens when it’s supposed to. All I’ll say is that I think I have a greater understanding of the character now than I ever possibly could have had before. Whatever iteration you see of this character, may or may not see of this character in the future, will be the better because of it,” the actress said. There have been reports that Jac Scaeffer is currently penning the Black Widow movie, but neither Marvel Studios nor its parent company Disney has confirmed the news. It was also reported in March that actors Rachel Weisz, Florence Pugh, David Harbour and OT Fagbenle will star in the movie. — PTI HIS city has been the breeding ground for some of the best franchise models from the world of food. Swagath, Garam Dharam, Chilis, Karim’s, Farzi, TGIF Sagar , Ratna, Social, Flyp, Molecule, Haagen-Dazs, Starbucks, Kylin, Barbeque Nation, Biryani By Kilo, Mainland China... the list is long. These names that reflect fine dining, casual restaurants, bars, bistros, cafes, coffee houses, provide all possible avenues to satiate our palates. While some of these established brands from other cities and countries have made a mark in Chandigarh, some have also lost the ground. So, is there some special strategy that works for franchises? Are people fond of only some brands or selective cuisines? We find out. BRAND VALUE “Chandigarh is a haven for food lovers. The failure and success of an outlet has a lot to do with how true it has been to its brand. A lot of working is involved to bring a franchise up and running in a new market,” says Angad Singh, a restaurant consultant who runs The Right Knife. If a person is approaching a franchiser only because he has money to invest and wants a fancy eating place, that’s not enough. One has to CULINARY CODE Chandigarh is a haven for foodies as new franchises mark their presence on its food map. Yet not all succeed; so is there a special strategy that works... ❝ do enough research to know what will work in which area. “Chandigarh people are ready to experiment, which is a big plus. But they are as much aware and will not settle for anything substandard.” ATTENTION TO DETAIL While the love for food is universal, when a person goes to eat out, it’s a complete experience. No wonder Manish Goyal understands this psychology as he has the longest-running franchise called Swagath in the city. He is also a franchisee of Sagar Ratna, Karim’s and has a partnership in Social— all the names that have no dearth of patronage. His mantra is attention to detail. “By taking a franchise, what you get is a support structure. It still has to be looked after as a business. The moment a customer walks in till he walks out — food is not the only activity. That freshness and energy has to be there,” he says. WHY FAILURE? There have been rumours that TGIF Farzi and FLYP , aren’t doing that well. “TGIF launched around the time of When B-town voted AJAY DEVGN MADHURI DIXIT URMILA MATONDKAR It was the day of elections in Mumbai on Monday. Amongst others, Bollywood celebrities too rushed to polling booths to cast their votes for the ongoing Lok Sabha elections. One of the celebs who made an early appearance at the polling booth was none other than Priyanka Chopra Jonas. The actress is currently in Mumbai to fulfil her duties as an Indian citizen. Post casting the vote, Priyanka took to Instagram and shared a selfie flaunting her inked finger. She wrote, “This is the moment that matters.... Every vote is a voice that counts.” KanOn the other gana SHANKAR MAHADEVAN side, making a stylRanaut, ish entry was Madhuri Kareena Kapoor Khan, Dixit, Sanjay who stepped out to cast her Dutt, Vidya Balan, Varun vote with son Taimur Ali Dhawan with dad David Khan. After casting her vote, Dhawan, Aamir Khan with Bebo posed showing her wife Kiran Rao, Sonali Beninked picture to the shutter- dre with husband Goldie bugs. Other celebs like who Behl, Rekha, Sonu Sood, Dia were spotted voting were Mirza, Emraan Haashmi, the liquor ban. Now, it is a things. Ideation is already brand that plays on its cock- done, risk is minimised; tails. Since it couldn’t start there is a set system for with much fanfare, it did not operations. But it fails create that buzz. Everywhere when either the franchiser else, TGIF is doing very well,” or franchisee doesn’t do explains Manish. his home work, which Ruby Tuesday came much includes evaluating the before its time and was at a merits and demerits vis-aplace that led to its failure. vis the brand, adding the “There was a point when who- local or cultural aspect.” ever visited Fun Republic, With new brands launchwent there. But with ing every other day more multiplexes, and perhaps the mall was some even deserted and closing down, so was Ruby it’s paraBY TAKING A FRANCHISE, Tuesday.” mount to WHAT YOU GET IS A SUPPORT Devinder catch the STRUCTURE. IT STILL HAS TO Sehgal, who pulse and BE LOOKED AFTER AS A is a partner at not make BUSINESS Farzi, feels the same misMANISH GOYAL clueless why the take. Starbistro hasn’t bucks and Barpicked up. He tells, beque Nation “There is no sale. Hardly peo- reinvented themselves ple come. We’ve done what- and also repositioned. ever it takes to run this place Likewise, Molecule partbut for some reason, it hasn’t ner Akhil Gupta says, “We been doing well.” first did all the R & D, studied other models and MINIMISE RISK then brought Molecule Sonia Mahindra, director here. The marketing and Under One Roof, from her branding plan for the com25 years of experience in ing future is also charted.” the industry as a consultThere is a code; one just ant, believes, “A franchise needs to crack it. email@example.com works because of three Avengers: Endgame crosses ~150-cr... THE BACHCHAN FAMILY Ajay Devgn. Divya Dutta and many more. Besides casting their own votes, many celebs also took to social media to urge youngsters and first-time voters to exercise their right. Farhan Akhtar posted a selfie on his Instagram and wrote, “Do the right thing. Go VOTE. #greatest democracy in the world #citizen #lovemyIndia.” Malaika Arora too posted her picture on Instagram with caption, “VOTE MUMBAI !!!!!! #loksabhaelections2019.” Avengers: Endgame is unstoppable at the Indian box-office, where it has surpassed Rs 157 crore in its opening weekend. “Avengers: Endgame had a spectacular weekend at the Indian box-office, collecting Rs 157.20 net in three days. The movie collected Rs 52.70 cr nett on Sunday,” read a statement issued on behalf of the makers. The film, released on April 26, features Hollywood biggies like Robert Downey Jr, Chris Evans, Mark Ruffalo and Chris Hemsworth suiting up as the world’s favourite superheroes. Fans of the Marvel Cinematic Universe (MCU) have embraced the film the world over. According to trade analyst Taran Adarsh, it has written “history” with its “record-breaking, blockbuster weekend”. “Unimaginable, unbelievable, unprecedented... Friday Rs 53.10 crore, Saturday Rs 51.40 crore, Sunday Rs 52.70 crore. Total: Rs 157.20 cr net box office collection. India business,” Adarsh tweeted. — IANS BODY OF THOUGHT VARUN DHAWAN PRIYANKA CHOPRA JONAS DIA MIRZA PREM CHOPRA REKHA GOLDIE BEHL AND WIFE SONALI BENDRE c m y b Models pose in front of the Eiffel Tower during ‘The All Sizes Catwalk’ event in Paris. As many as 40 women of different body shapes gathered for the event on April 28 at Trocadero to promote self-acceptance. AFP
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