10022019-LSTL-01.qxd 2/9/2019 8:04 PM Page 1 c m y b TRIBUNE Game on Game of Thrones star Maisie Williams has boarded the cast of Julius Berg’s The Owners. The script has been adapted from a comic book by artist Herrmann and writer Yves H. PTI LUDHIANA | SUNDAY | 10 FEBRUARY 2019 MILEY’S Instant hit MELODY Manpriya Singh I US singer Miley Cyrus performs on stage at the 2019 MusiCares Person Of The Year gala at the Los Angeles Convention Centre in Los Angeles. AFP Now, biopic on Rahul Gandhi Interestingly, the teaser of Rahul Gandhi’s biopic has hit the internet even before Omung Kumar’s biopic on India’s PM Narendra Modi goes on the floors! Directed by Rupesh Paul (known for Saint Dracula and Kamasutra 3D), the movie is titled My Name is RaGa, where RaGa stands for Rahul Gandhi. The makers have shown Indira Gandhi, Rajiv Gandhi, Sonia Gandhi and Priyanka Gandhi as major characters in the threeminute teaser. Rahul Gandhi’s childhood and adulthood has been given prominence in the teaser. Says a source from production, “The movie has no intentions to glorify Rahul or to demystify him. It’s the story of a coming back of a human being who had been ridiculously attacked. We are planning to shoot at more interesting locations like Collins College in the USA and Doon school in Dehradun. We are keeping a small schedule left for shooting till the movie is going for release.” The movie will release in April. T’ S been a while since the hashtag culture invaded our social lives. Insightful is not what’s expected of social media anyway, instant is. Cut the words, click the drool-worthy picture, throw in a few hashtags; bingo, who can beat the high of the immediate likes? With well over 1 billion users worldwide (that was last year, by the way), Instagram is all set to take over Facebook in total usage in the US by next year; just as predicted long ago. “A picture is truly worth a thousand words, it is instant, pleasing to the eye and there is nothing like the momentary high of your friends showing approval or a few likes,” Shobita Kadan, director, marketing and strategy, Impresario, opines that it is because of the immense clout that Instagram has among youngsters, the hospitality industry now conceptualises right from the menu to the drinks to the interiors, as Instagram friendly. She adds, “The usual mantra to connect with youngsters is departure from routine and deviation from the norm; that is just what we do with our very ‘instagram-able’ There is something about a picture that speaks much more than words; perhaps, the reason why Instagram is all set to take over Facebook in terms of total usage in the US. We find out why millennials are more clued in to this platform ❝ ❝ IT BECAME TOO CLUTTERED, JUST WASN’T A NICHE MEDIUM... MOREOVER, MY PARENTS AND ELDERS IN THE FAMILY GOT ON TO FB IT IS THE CONNECTIVITY THAT INSTAGRAM OFFERS THAT MAKES IT A HIT WITH YOUNGSTERS. YOU CAN REACH OUT TO PEOPLE FAR MORE QUICKLY RIMJHIM MAHAJAN brands in the food business. We love keeping things bright, colourful, but at the same time, a little left of centre with our approach.” For anyone who has scrolled through ever popular ‘foodfies’ will nod in unison! #Makes business sense Connect with youngsters is not the only thing new social media giant has rooting for it; apart from the fact that it’s cool and it’s trending, it makes absolute business sense for players in several industries. Smriti Arora, who runs her fashion studio, feels, hashtags are not just the toast of the millennial, but are a way of finding prospective buyers and target audience. “They help others easily find your posts, make your content visible and also help connect with like-minded people.” And guess what? All that’s good for AASHRIA ARORA business! Visual appeal Among the several studies and surveys on the social medium, one by Edison Research established a link between Facebook’s decreased usage and the corresponding increase in Instagram’s usage. No surprise given the fact that youngsters swear by the medium’s visual format all facilitating casual browsing and quick entertainment. Rimjhim Mahajan, in her twenties, left Facebook as many as six years ago. “It became too cluttered, just wasn’t a niche medium,” shares the practising lawyer at High Court. She laughs, “Moreover, my parents and elders in the family got on to FB.” On a serious note, “It’s the Instagram that obviates the need for any The Favourite leads BAFTA race Queen Anne costume romp The Favourite looks set to scoop more movie honours on Sunday as the awards season cavalcade swings into London for the BAFTAs. The British Academy of Film and Television Arts ceremony is the most esteemed event outside the United States during the annual awards season, further whipping up the fervour for films ahead of the Oscars on February 24. The Favourite leads the BATFAs race with 12 nominations. Britain’s Olivia Colman is tipped to win Leading Actress for her portrayal of the 18th century queen as frail, childish and tempestuous in a role that has won her several awards already. Co-stars Emma Stone and Rachel Weisz are in the running for their supporting roles in which they bid for the affection of the British monarch, director Yorgos Lanthimos has been nominated and the movie also received nods for Best Film and Outstanding British Film. Bohemian Rhapsody Great going Netflix black and white family portrait Roma, Queen biopic Bohemian Rhapsody, musical remake A Star Is Born and space drama First Man each have seven nominations. Political comedy “Vice” has six. Bohemian Rhapsody could see Rami Malek win Leading Actor for his por- The Favourite trayal of late Queen frontman Freddie Mercury after bagging a Golden Globe and Screen Actors Guild Award for the role. For Supporting Actress, Margot Robbie, Claire Foy and Amy Adams respectively for Mary Queen of Scots, First Man and Vice join the race. The Supporting Actor winner will be among Richard E. Grant for Can You Ever Forgive Me?, Sam Rockwell for Vice, Mahershala Ali for Green Book, Timothee Chalamet for Beautiful Boy and c m y b LIVE WIRE Adam Driver for BlacKkKlansman. The night’s biggest prize will be Best Film where alongside The Favourite, Roma, Green Book, set in the segregated U.S. South in the early 1960s, A Star Is Born and BlacKkKlansman are also nominated. The ceremony will be held at London’s Royal Albert Hall, where Britain’s Prince William and his wife Kate are also expected alongside Hollywood attendees. —Reuters other platform. It is so many times better, is pictorial, engaging, and niche. One can protect privacy, pick and choose what one wants to see, unlike in Facebook posts that became random and irrelevant.” The exponential rise in popularity invites the inevitable question; what makes it click? The mobile friendly interface is just one of the reasons, the fact that it is visual sums it up for a generation least interested in time consuming posts. Nods Aashria Arora, fashion graduate, “It is the connectivity that Instagram offers that makes it a hit with youngsters. You can reach out to people far more quickly.” That’s for sure! firstname.lastname@example.org Pavneet Singh Walia, city-based businessman draws a comparison between Facebook and Instagram. “Facebook is now mostly used for check-ins and sharing pictures with friends and family, but when it comes to Instagram, nothing like the visibility that this medium affords you. Live updates and trending pictures are easily accessible. One scroll is sure to get the user clued into stars, airport looks, latest trending pictures and more,” he says.
The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is run by a trust comprising four eminent persons as trustees.
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